Book cover designer designs the cover of the book which is very important. Getting the right book cover is like winning half the battle. Your story may be about any subject in this world and it may be the best story but if its book cover does not excite the onlookers in the book store or internet, then there is no point. The only thing a new reader will notice about your book is the book cover. If he/she likes it, then the person will bother to open it further.
What are important things to keep in mind while designing the book cover? The most important thing is, no matter what, it should be very good looking. Other important factors are that it should be closely related to the theme of the book and there must be a connect between the story and the cover page. The designer must be able to understand what kind of designing is required. The illustration/cover page illustration/picture used should be one of the scenes from the story and should be presented in such a fashion that it generates a lot of interest.
As an Author, you must convey your priorities to the illustrator /designer. Your idea must be conveyed very clearly and you should be open to new suggestions from the illustrator who is creating the cover page illustration. You should show the rough draft to your close friends who have an eye for details or you can also show it to random people for their ideas and suggestions. It really helps as you get very true feedback. If the need be, ask the illustrator to change it completely or make suitable changes.
One more suggestion is to look for a variety of book covers available on the internet and understand various types of covers that have need created. After that, finalize the ones that you think will suit your story because you will find a lot of concepts available. Once you have taken an idea, you can ask your illustrator to come up with something like that.
The designing part/the text part is something which must complement the illustration and the overall feel of the book cover should be enhanced. It’s very important to choose the right font and text size. Again, looking for various fonts on the internet will be a good idea and share your ideas with the designer/illustrator.
Once you are sure that you have got a good cover, next stage would be to start the promotion of the book because book cover is as good as the book itself for online promotion or presentation.